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Case studies




The Challenge	• Sunny Queen is a Queensland icon – a name synonymous with eggs • Relatively little brand loyalty within the egg category • Price is a determining factor in purchasing decisions leading to a dramatic growth in retailer own label egg offerings • Looking for differentiation in a ‘generic’ category where consumers perception is that ‘eggs are eggs” • Dated logo and cluttered inconsistent packaging with poor shelf stand out

The Solution	• Integrated marketing programs – branding, packaging, education, in-store, internal systems, etc. • New name – Sunny Queen Farms • Fun, bright new logo • Bright, new packaging that stands out on the shelves • Bringing colour and personality to the egg category • Building a relationship with the customer • Analysis of market research • Development of the new name ‘Sunny Queen Farms’ and design of new logo • Ongoing development and implementation of NPD strategies • Design and development of new packaging providing an impactful, consistent, strong shelf presence • Provision of legal and nutritional information to ensure compliance with new food labelling legislation • Co-ordination of packaging production, involving direct liaison with pack and label manufacturers in Malaysia and with cross functional Sunny Queen staff • In-store merchandising, Point of Sale, promotional merchandise • Website design and copy writing • Stationery design and production • Development of educational programs • On-going management of NPD programs • Development of a 12 month marketing plan with recommendations on strategies across every facet of Sunny Queen business



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Wilson HTM Investment Group
Darren Connolly, Marketing and Business Development Manager
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Evolve are proactive on approach with good open lines of communication they always take time to understand our business and requirements on each piece of work. I have found them to be flexible and responsive to changing briefs and our needs.They have a high level of professionalism and a commitment to delivering quality work.

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