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Case studies

Golden Circle


The Challenge
• Golden Circle is an iconic Queensland brand and has an established reputation for producing quality products

• Ongoing consumer demand means Golden Circle run numerous projects concurrently to ensure it meets time to market deadlines

• Golden Circle’s determination to meet these deadlines means it places stress on its internal resources

• Requires the resources and expertise of marketing professionals to work inhouse and ease the burden Case Studies

The Solution
• Working as a team member when short staffed or as an extension of their team

• Working as an external creative and design agency

• Learning internal computer systems and allocating an area of the office to allow the Evolve team to work in house and assist the team on frequent basis

• Liaising on Golden Circle’s behalf with other agencies and suppliers to ensure project information is transparent

• Write all creative and product briefs, manage creative execution and set deadlines accordingly

• Oversee New Product Development from inception to market commercialisation and develop POS creative for new product launches

• Review Presentations and set Marketing Plans

• Identify gaps in market knowledge and co-ordinate consumer insight testing and market research

• Co-ordinate sampling programs

• Follow through on internal approval processes

• Design total repackaging for 22 can skus and variety boxes

Golden circle labels
Packaging Design


 
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GRDC

Evolve Marketing is pleased to announce its hard work with client, GRDC on their 2010 annual report has paid off. GRDC received a Gold Award in the Online CAC Category at the Institute of Public Administration Awards (IPAA ACT) and was a finalist in the online category for the Australasian Reporting Awards.

We hope to work with them once again this year and raise the bar even further.


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Evolve Marketing Testimonials
Wilson HTM Investment Group
Darren Connolly, Marketing and Business Development Manager
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Evolve are proactive on approach with good open lines of communication they always take time to understand our business and requirements on each piece of work.
I have found them to be flexible and responsive to changing briefs and our needs.They have a high level of professionalism and a commitment to delivering quality work.

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